Problem: Findability is driving customer satisfaction. Members struggle to find blades, handles, and refills. Nearly 60% of users are searching for shave related products.
Current shopping experience
No visible categories for selection. Categories are treated as filters for a “Shop all” experience. “New”, “Special Bundles”, and “Starter Sets” are not exclusive to one category. Selecting more than 1 category will append each consecutive category.
Ask from Stakeholder:
Offer three links that act to filter storefront by category. Has a possibly troubling user experience and should be a full feature. These could be buttons, but excess of buttons and selectables will be apparent.
Text links that act as filters. Selection is based on most trafficked categories. Enlarged "Refine" button for improved touch targeting and findability. Lower LOE for developers, but still staying in design range of recommended experience.
Add left aligned checkboxes for categories, improved scannability of categories, section out categories from product types and sort types.
Recommended User Experience:
Improve navigation and findability by adding a visible category selection based on research. Our “Refine” feature becomes specialized by only housing filters and sorting for each page category. Helps narrow the focus of the user.
This design turns the previous static filtering text links into a horizontal scrolling tabbed navigation. Categories are stay as pages and help narrow the focus of the user. Research showed users only engaged in 1 category at a time. Refine button stays as well as sort and filtering tags.
